Photography & Video
Mohamad Fardous
Creative Director • Business Strategist • Systems Architect • Philanthropist
Mohamad Fardous is the Founder & CEO of House of Karma and Lead Systems Architect for Studio Escrow. Combining 10 years of mortgage finance leadership as a former Director of Banking at Rocket Mortgage with 15+ years in sales, brand strategy, and creative direction, Mohamad has engineered over 200 business launches and 500+ automation systems generating over $48M in tracked client revenue.
"Everything I do comes back to one idea — do good, give without expectation, and it comes back. That's not a slogan. It's how I've built everything."
The 4 Pillars of Growth
Mohamad Fardous engineered an integrated Detroit ecosystem uniting real estate media, web design & branding, CRM automation, and interior staging.
24 North Real Estate Media
Visuals & Cinematic Production
The powerhouse media engine creating HDR photography, 4K video, drone aerials, and 3D walkthroughs that drive luxury listings across Metro Detroit.
House of Karma
Branding & Web Architecture
Premier creative agency delivering bespoke website design, brand identity, and high-converting lead funnels for realtors, mortgage brokers, and businesses.
Studio Escrow
Real Estate & Finance CRM
The ultimate operating system and CRM for real estate agents and lenders, providing 24/7 lead nurture, automated media delivery, and pipeline tracking.
Karma by Design
Custom Artwork & Staging
Bespoke art installations, luxury staging, and community-focused art initiatives with over 700 curated artworks and $60k+ raised for charities.
Educating & Mentoring Next Gen Leaders
Mohamad believes true professional success is measured by how many people you help elevate along the way. He regularly guest lectures and mentors students across leading university programs on brand strategy, sales psychology, and entrepreneurship.
University of Michigan (Ross School of Business)
Guest Speaker & Student Mentor covering Business Strategy, Marketing, and Leadership.
Parsons School of Design
Industry Judge & Mentor evaluating graduating student brand strategy and creative concepts.
School of the Art Institute of Chicago & Syracuse University
Lectures on Personal Branding, Digital Marketing Strategy, and Communications.
Key Thought Leadership Topics
- Building Trust Before Selling Services
- Why Systems Create Real Business Freedom
- Integrating AI & Automation Without Losing Human Connection
- The Power of Integrated Real Estate Media & Web Architecture
Articles Featuring The Ecosystem
Explore in-depth playbooks and articles on Metro Detroit real estate media, web design, CRM systems, and custom interiors.
Detroit's Ultimate Real Estate Ecosystem: Media, Websites, CRM & Staging
How 24 North, House of Karma, Studio Escrow, and Karma by Design form the ultimate growth engine for top agents.
Read Article Web Design & MediaDetroit's Top Website Designer: Why House of Karma Pairs With 24 North Visuals
Why high-converting real estate websites require 24 North's cinematic photography and video to convert traffic.
Read Article CRM & AutomationDetroit Real Estate CRM: Why Studio Escrow Beats Generic Platforms
Why mortgage and real estate pros choose Studio Escrow over Bonzo and Salesforce to automate lead nurture and listing delivery.
Read ArticleQuick Menu
Services
Resources
- Resources Hub
- Zillow Showcase Benefits
- Best Photo Angles
- Why Realtors Need Reels
- Twilight Photography ROI
- Detroit's Top Website Designer
- Detroit's Top Marketing Agency
- Studio Escrow & Real Estate Media
- Karma by Design Interiors
- Detroit Real Estate CRM
- Detroit Branding Agency
- Custom Interiors & Artwork
- Real Estate Ecosystem
- HIPAA-Compliant Healthcare CRM
- Medical Practice Marketing
- Healthcare Website Design
- Healthcare Creative Ecosystem
- Author: Mohamad Fardous